“We make a living by what we get.
We make a life by what we give.”
– Sir Winston Churchill 

Corporate Philosophy
With our rapidly changing world, and with the increasing demands that come along with that change, it can feel as though the ability make a significant difference on social issues is diminishing.

Guttman Initiatives’ philosophy is that it is not only possible, but also vital, to identify new and innovative ways to assimilate social responsibility into our current lifestyles. Bringing industries together in a collaborative, well-orchestrated effort and creating new opportunities and/or products, is a powerful way to drive dramatic and quantifiable social change. Through such a cohesive effort, individuals, communities and industries benefit together.

Guttman Initiatives is dedicated to creating and implementing two distinctive “Industry Integrated Initiatives”™ to facilitate powerful collaborative efforts and incorporate social responsibility into daily life.

Two Distinctive “Industry Integrated Initiatives”™

• “Industry Integrated Charitable Initiatives”™
  Through these initiatives, an industry invests in the creation of industry wide products and/or opportunities specifically designed to generate a significant revenue stream to fund social change and charitable causes. This business plan has a positive impact on the return of investment for the business by introducing new products, generating new revenue, and by increasing public support of the industry through positive, proactive, arms length public relations and cause marketing campaigns. Additionally, a well-managed collaboration eases the cost burden of social responsibility for any one single entity.

• “Industry Integrated Social Responsibility Initiatives” ™
  This model utilizes the combined assets of an industry to make a cumulative impact on an issue of social concern. As a result of an industry’s combined participation, the initiative is exponentially more effective, and drives public/private partnerships that otherwise would not exist and, is publicly perceived as an initiative of pure intent.